Creating a cutting-edge finance brand that honors its local roots
Facts & Results
Acquired by United Bankshares, Inc. for $269 million
Our Role
Brand strategy & identity
Website design & development (Custom)
Goal
Develop the brand strategy, positioning, and corporate identity for Bank of Georgetown.
Our approach
REQ created a logo that is an abstraction of the oars of a crew team, a constant presence on the nearby Potomac River. This serves as a symbol of Bank of Georgetown’s spirit and DC roots. The overall brand identity expressed at branches throughout metropolitan DC reinforces the themes of teamwork, precision, and community that are at the core of Bank of Georgetown’s mission.
Bank of Georgetown was acquired by United Bankshares, Inc. for $269 million.
