Promoting a SaaS platform to targeted audiences
Facts & Results
Monthly MQL expectations were exceeded within 90 days of launch
CPL decreased 40%
Organic keyword rankings increased 136% in one year
Our Role
Integrated marketing campaign
Search engine optimization (SEO)
Digital advertising
Marketing automation
Ongoing website hosting & maintenance
Goal
Engage a highly technical and targeted audience with an integrated marketing campaign.
Our approach
REQ developed and implemented an organic search engine optimization (SEO) and targeted advertising strategy with the goal of optimizing Katabat’s lead funnel with marketing qualified leads (MQLs) and sales qualified leads (SQLs). We conducted an on-site SEO audit covering all technical elements and content recommendations, including redirects and page performance enhancements. We executed on our SEO and advertising strategies by taking ownership of site content, landing page creation, and platform management.
To ensure brand consistency, we performed an audit of Katabat's online assets by compiling information on all existing social media and digital activity, crafted a holistic digital marketing strategy, and produced and launched a brand explainer video to boost interest and engagement.
