Showcasing the surprising ways chemistry supports innovation
Support the American Chemical Society (ACS) SxSW activation and amplify engagement with an interactive booth, quizzes, and creative services.
- Creative strategy
- Content development
REQ focused on creating meaningful content that invited new, potential, and existing members to experience and interact with the society’s four pillars: Discover, Advance, Connect, and Share. The ACS’s 30’x 30’ booth at SxSW attracted thousands of visitors and generated over 1,500 membership leads. The four-part “Chemistry for Innovation” video series featuring IBM, the US Army, and the University of Delaware, earned a Silver Telly Award.
REQ has also supported ACS with ongoing creative support, such as creating their digital Membership Handbook.
The "Chemistry for Innovation" video series earned a Silver Telly Award in 2018.
Over 1,500 leads were generated for the ACS from booth visitors and interactive quiz participants.