ACS SxSW 2017

American
Chemical
Society

Showcasing the surprising ways chemistry supports innovation

ACS Titanium

Facts

The "Chemistry for Innovation" video series earned a Silver Telly Award in 2018.

 

Over 1,500 leads were generated for the ACS from booth visitors and interactive quiz participants.

Goal

Support the American Chemical Society (ACS) SxSW activation and amplify engagement with an interactive booth, quizzes, and creative services.

ACS Chemistry for Innovation REQ
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Services

  • Creative strategy
  • Content development
  • Video
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REQ SxSW ACS

Result

REQ focused on creating meaningful content that invited new, potential, and existing members to experience and interact with the society’s four pillars: Discover, Advance, Connect, and Share. The ACS’s 30’x 30’ booth at SxSW attracted thousands of visitors and generated over 1,500 membership leads. The four-part “Chemistry for Innovation” video series featuring IBM, the US Army, and the University of Delaware, earned a Silver Telly Award.

REQ has also supported ACS with ongoing creative support, such as creating their digital Membership Handbook.

Media Coverage

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