Positioning a luxury travel destination
Facts & Results
Top 10 rank in organic search results for 1,200+ keywords
59% increase in conversion rate and 65% in cost-per-click for shopping campaigns
114% view increase and 56% cost-per-view decrease for YouTube ads
Our Role
Search engine optimization (SEO)
Search engine marketing (SEM)
Digital advertising
Online reputation management (ORM)
Ongoing website hosting & maintenance
Visit / In Action
Goal
Boost awareness of and help position the newly developed Miami Design District as the preeminent Miami retail and cultural arts destination.
Our approach
In order to place earned and owned media at the forefront of the relevant online landscape, REQ developed captivating creative and web properties and deployed versatile search engine optimization (SEO) and advertising strategies. Miami Design District now outranks competitors for leading industry keywords, brand-specific keywords, and in-location-based search.
