Selling high-end condos in a growing neighborhood
Facts & Results
6.59% CTR for Google Search ads
Single Instagram ad led to $1 million condo sale
2,000 purchase inquiries driven by digital advertising
Our Role
Search engine marketing (SEM)
Social media marketing
Digital advertising
Creative services
Goal
Target prospective condominium buyers and brokers with an integrated, measurable digital advertising campaign.
Our approach
REQ leveraged an integrated digital advertising approach to equip Hoffman & Associates to fully sell out condos at 525 Water, with The Bower and VIO approaching the sold-out mark.
Our strategy merged Google search and display, Facebook, Instagram, Zillow, and local programmatic with specific geofencing.
REQ’s ad strategy drove measurable footfall to the properties, with close to 2,000 prospective buyers visiting a Hoffman & Associates property in-person to inquire about availability after seeing an ad online.
The Hoffman & Associates and REQ teams held monthly reporting and strategy sessions to determine when to shift advertising spend between platforms and when to ultimately turn campaigns off.
