The concept of “brand authority” is a recurring theme in our internal SEO strategy sessions at REQ. For over ten years, dating back to our earliest days as reputation management specialists, we have believed that Google values a holistic approach to SEO.

Earlier this week, Google confirmed that a broad core algorithm update was released on March 12, 2019.

One constantly evolving element of the SEO space is, and has been for years, how search engines handle black hat methods like link spam.

One challenge inherent in the search engine game – even for Google itself – is the question of how to properly weigh age versus freshness when it comes to content. We often rail against the stickiness of results that are years old and, in many cases, no longer fully accurate.