The SEO world has been aware of, and talking about, the concept of Position Zero now for quite some time; it is the widely used term for organic content that appears above the #1 spot on Google for specific types of search terms.
On the morning of July 9, 2018, Google initiated their planned “Speed Update” that they first announced in January 2018.
We often think of our SEO and ORM work as a mix of art and science; the discipline requires both right- and left-brain solutions as we crunch numbers, analyze patterns, and craft original content.
Google has a set of newly established settings to help you specify how long your user-level and event-level data should be stored by Google Analytics. They’re called Data Retention Settings and the default action is to expire (delete) your detailed data after 26 months.