Google’s status as a global tech superpower is unquestioned – in Q3, it drove 92% of all US organic searches. Its influence is everywhere.
On September 11, algorithm monitoring tools reported high volatility in the search results indicating a “silent” or unconfirmed update to Google’s algorithm. Silent algorithm updates are common and generally occur without official confirmation from Google.
The SEO world has been aware of, and talking about, the concept of Position Zero now for quite some time; it is the widely used term for organic content that appears above the #1 spot on Google for specific types of search terms.