Increasing donations for children and families in need
Conversions increased 121%, year-over-year.
Average search position improved from 13.7 to 3.7 in one month.
Strengthen SOS Children’s Villages USA’s (SOS-USA) presence in search – both paid and organic – to drive donations.
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Display advertising
- Creative services
- Landing page design
For search engine marketing, impressions and clicks increased substantially. In addition, conversions – in this case, donations – increased 121%, year-over-year. Overall Search and Display CTR performed above the industry average.
In the organic search results, SOS-USA saw dramatic changes in rankings, impressions, and click-through rates (CTR), even while the number of clicks was relatively small. After a specialized SEO project, the average search engine position of all pages and keywords improved from 13.7 to 3.7 in one month. Specifically, the SOS-USA homepage experienced a steady increase in traffic and conversions, meaning they are generating more awareness for their advocacy efforts and receiving more donations.