Increasing donations for children and families in need


Conversions increased 121%, year-over-year.


Average search position improved from 13.7 to 3.7 in one month.


Strengthen SOS Children’s Villages USA’s (SOS-USA) presence in search – both paid and organic – to drive donations.


  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Display advertising
  • Creative services
  • Landing page design


For search engine marketing, impressions and clicks increased substantially. In addition, conversions – in this case, donations – increased 121%, year-over-year. Overall Search and Display CTR performed above the industry average.

In the organic search results, SOS-USA saw dramatic changes in rankings, impressions, and click-through rates (CTR), even while the number of clicks was relatively small. After a specialized SEO project, the average search engine position of all pages and keywords improved from 13.7 to 3.7 in one month. Specifically, the SOS-USA homepage experienced a steady increase in traffic and conversions, meaning they are generating more awareness for their advocacy efforts and receiving more donations.


Nothing But Nets
Nothing but Nets Branding
Every Mother Counts
Every Mother Counts Photo

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