Increasing donations for children and families in need
Facts & Results
121% year-over-year increase in conversions
Average search position improved from 13.7 to 3.7 in one month
Our Role
Search engine optimization (SEO)
Search engine marketing (SEM)
Display advertising
Creative services
Landing page design
Goal
Strengthen SOS Children’s Villages USA’s (SOS-USA) presence in search – both paid and organic – to increase donations.
Our approach
REQ created an integrated digital campaign that generated awareness about SOS-USA’s advocacy efforts and inspired more donations. We implemented various SEO, SEM, and landing page optimization techniques to increase search rank, impressions, and click-through-rates (CTR.) After campaign launch, SOS-USA saw a 121% increase in conversions.
