The SEO world has been aware of, and talking about, the concept of Position Zero now for quite some time; it is the widely used term for organic content that appears above the #1 spot on Google for specific types of search terms.

Online reputation management (ORM) isn’t just about burying negative press or keeping scandalous photos offline. In today’s growing age of digital media, your online presence is an integral piece of your personal or company brand—whether you like it or not.

User-generated reviews are an inescapable element of the online reputation space. With our deep background in search engine optimization, we tend to be brought into situations that require management of search results themselves.

Have you ever hit 'reply all' by mistake? Then you have a sense of how a crisis in brand reputation feels. It's like this: