In all likelihood, you have probably heard something about the European Union’s General Data Projection Regulation (EU GDPR). The intent of the EU GDPR, which became enforceable in May of 2018, is to affirm and codify a person’s right to the ownership and control of their personal information.
Online reputation management (ORM) isn’t just about burying negative press or keeping scandalous photos offline. In today’s growing age of digital media, your online presence is an integral piece of your personal or company brand—whether you like it or not.
User-generated reviews are an inescapable element of the online reputation space. With our deep background in search engine optimization, we tend to be brought into situations that require management of search results themselves.
Have you ever hit 'reply all' by mistake? Then you have a sense of how a crisis in brand reputation feels. It's like this: