The SEO world has been aware of, and talking about, the concept of Position Zero now for quite some time; it is the widely used term for organic content that appears above the #1 spot on Google for specific types of search terms.
In all likelihood, you have probably heard something about the European Union’s General Data Projection Regulation (EU GDPR). The intent of the EU GDPR, which became enforceable in May of 2018, is to affirm and codify a person’s right to the ownership and control of their personal information.
This week, Google hosted their annual Google Marketing Live keynote and announced the new products and innovations that they will be introducing throughout 2018. As these features roll out, it is critical to understand how to access, implement, and optimize these tools. Here are eight key takeaways from the 2018 Google Marketing Live keynote.