Ever since I began my digital advertising career in 2009, I have heard the same two click-through-rate (CTR) metrics recycled year after year – benchmark CTR for Search is 1% and benchmark CTR for Display is 0.1%.

Senior Brand Strategist Steven Kostant hosts storytelling workshop at Union Kitchen

 

Steven Kostant, RepEquity’s Senior Brand Strategist, will be speaking in San Francisco at United Fresh BrandStorm! Come see his presentation on brand building on Tuesday, November 14th.

Form submissions. Clicks. Time on site. Impressions. These are the metrics we use so often as part of our digital marketing strategies to measure success. It’s important to remember – though – that behind each data point is a human emotion.

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