With 2018 now in the rear view mirror, we can look back at the year with some clarity and draw out the search industry trends most likely to impact 2019 and beyond.

At the end of each year, Google releases an inside look at search trends that defined the previous 12 months. 2018 marks Google’s 20th birthday, and while we continue to talk about the evolution of search, its foundation has remained constant: humans are curious.

From its earliest days, Google positioned itself as a crowd-sourced search engine.

Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers.