REQ PR Team Wins Gold and Silver at 2025 Bulldog Awards

For the third consecutive year, the REQ PR team has earned top recognition at the Bulldog PR Awards—this time bringing home a Gold in Best Use of Research for its work with SpyCloud and a Silver in Best PR and Communications Agency Team of the Year.

The Bulldog Awards celebrate the best and brightest in corporate communications and public relations, with a uniquely rigorous judging process carried out exclusively by working journalists. This year’s wins underscore REQ’s continued commitment to delivering standout campaigns rooted in creativity, strategic rigor, and tangible results.

“Winning across two different categories—strategy and team performance—reflects both the brainpower and the heart behind our work,” said EVP and PR Practice Lead Katie Hanusik. “Whether we’re surfacing new insights from dark web research or helping clients recalibrate their narrative to drive market traction, our team shows up with the right mix of curiosity, urgency, and precision to move the needle.”

Gold Win: Best Use of Research with SpyCloud

REQ’s Gold-winning campaign with SpyCloud focused on elevating the company’s thought leadership in the cybersecurity industry through two cornerstone reports—the Malware & Ransomware Defense Report and the Identity Exposure Report. These research assets served as foundational content to showcase SpyCloud’s unmatched cybercrime intelligence, and through a coordinated media strategy led by REQ, the campaign secured over 200 media placements and drove a significant increase in inbound interest across key industries and channels.

To cut through the noise in a saturated cybersecurity media landscape, the REQ team employed a mix of traditional and experimental tactics—including a dual-release strategy for the malware report, and broadcast media outreach for identity-focused insights. The results included national and trade media placements in outlets like NBC News Radio, SC Media, IT Brew, and WIRED, a 14x spike in share of voice on ransomware-related topics, and a surge in high-intent sales leads for SpyCloud. To read more about this campaign, click here. 

Silver Win: Best PR and Communications Agency Team of the Year

This marks the third year REQ has been recognized in the highly competitive agency team category—a testament to the team’s sustained excellence and industry leadership. The 2025 Silver honor highlights the strength of REQ’s culture, leadership, and long-standing client partnerships. Built on a model of high-touch, strategic engagement, the REQ PR team maintains a 90% client retention rate and boasts an average client tenure of 8+ years—a reflection of the trust and results it consistently delivers.

At the core of this success is REQ’s “Destinations” approach: aligning communications strategy with clients’ most critical business goals—whether accelerating M&A, amplifying thought leadership, driving revenue, or recharging recruiting. The team differentiates with a rapid time-to-value promise, a senior-led delivery model, and a proven ability to secure national visibility and measurable business results.

These latest wins underscore our commitment to delivering smart, high-impact communications. Contact us to see how REQ can help you reach your next destination.