Mobilizing a constituent base in response to threatening legislation
Facts & Results
2.6 million+ impressions, 17,000+ link clicks, and 33,000+ post engagements for optimized Facebook campaigns in less than six months
250,000+ YouTube views for an animated video series
90% average percentage-viewed rate on YouTube
Our Role
Advocacy community building
Brand strategy & development
Website design & development (Drupal)
Digital advertising
Video
Goal
Create an online advocacy platform to recruit and nurture a community of ticket buyers and sellers who will advocate for a free and open ticket marketplace.
Our approach
We created and implemented a full marketing strategy, Drupal website, and advocacy brand that could educate ticket buyers and sellers on the issues impacting the ticket market and equip them to take action. REQ also designed and animated a character, Tim the Ticket, to tell the story of why a free and open ticket market matters.
