Mobilizing a constituent base in response to threatening legislation
Create an online advocacy platform to recruit and nurture a community of ticket buyers and sellers who will advocate for a free and open ticket marketplace.
Advocacy community building
Brand strategy & development
Website design & development (Drupal)
Social media strategy & management
Content strategy & development
Email and marketing automation
StubHub Concourse represents the common ground of all event-goers, connecting them on issues, both as ticket buyers and ticket sellers, that undermine the goals of a free market. Implementing a marketing strategy, fully integrated with a new Drupal website and a refreshed advocacy brand, StubHub Concourse is now able to directly convert awareness into advocacy.