StubHub Concourse Branding

StubHub
Concourse

Mobilizing a constituent base in response to threatening legislation

Goal

Create an online advocacy platform to recruit and nurture a community of ticket buyers and sellers who will advocate for a free and open ticket marketplace.

StubHub Concourse digital advertising

Services

  • Advocacy community building

  • Brand strategy & development

  • Website design & development (Drupal)

  • Information architecture

  • Social media strategy & management

  • Content strategy & development

  • Digital advertising

  • Email and marketing automation

  • Video

StubHub Concourse advocacy community
StubHub Concourse website development

Result

StubHub Concourse represents the common ground of all event-goers, connecting them on issues, both as ticket buyers and ticket sellers, that undermine the goals of a free market. Implementing a marketing strategy, fully integrated with a new Drupal website and a refreshed advocacy brand, StubHub Concourse is now able to directly convert awareness into advocacy.

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