Home for Foam

Shifting the narrative in an overly-negative political climate
REQ Home for Foam

Facts & Results

Top 10 in Google searches for 400+ keywords
1.2 million+ website visits in 5 years
21,000 new site visits monthly, on average

Our Role

Website design & development (Drupal)
Brand strategy & identity
Search engine optimization (SEO)
Search engine marketing (SEM)
Video
REQ Home for Foam Website

Goal

Balance public perception and serve as a resource for the media and policymakers to learn about the industry.

Our approach

REQ merged reputation management, SEO, digital advertising, and content strategy to educate new audiences about recycling and present factual information about the recyclability and environmental effect of polystyrene foam products.

REQ designed and developed websites and microsites and wrote content for blogs and social media. 

These efforts generated inbound links from local and national news publications, such as the Washington Business Journal, and a growth in online communities discussing the issue in a more informed and diplomatic way.

REQ Home for Foam Social Media
REQ Home for Foam Advertising
REQ Home for Foam Logo