American Petroleum Institute (API)

Balancing a polarizing issue in a biased media landscape
REQ American Petroleum Institute

Facts & Results

200 site visits to 41,000 site visits in 3 years
500 microsite visits to 49,000 microsite visits in 2 years

Our Role

Website design & development (Drupal)
Digital strategy
Search engine optimization (SEO)
Search engine marketing (SEM)
Online reputation management (ORM)
REQ Pipeline SMS Website

Goal

Present “the other side of the story” for fracking–an issue where only one opinion has been predominantly expressed online and in the media.

Our approach

We used organic search engine optimization tactics to drive online traffic to the campaign landing page, what-is-fracking.com, and other secondary microsites. Organic traffic to campaign microsites increased dramatically, which has drastically reduced dependence on paid media.

REQ Pipeline SMS Website Laptop
REQ What is Fracking Website
REQ Energy From Shale Website
REQ Energy From Shale Website Mobile
  • "I've worked/collaborated with a bunch of agencies in the DC metro area on web-related projects and have to say that REQ has become my go-to. They have consistently checked all the boxes: well organized, thorough, timely, and proficient in SEO, design, development, and sysadmin."

    Rachid Mrad - API
    Lead UX/UI Developer