Balancing a polarizing issue in a biased media landscape
Facts & Results
200 site visits to 41,000 site visits in 3 years
Growth from 500 microsite visits to 49,000 microsite visits in 2 years
Website design & development (Drupal)
Search engine optimization (SEO)
Search engine marketing (SEM)
Online reputation management (ORM)
Visit / In Action
Present “the other side of the story” for fracking–an issue where only one opinion has been predominantly expressed online and in the media.
We used organic search engine optimization tactics to drive online traffic to the campaign landing page, what-is-fracking.com, and other secondary microsites. Organic traffic to campaign microsites increased dramatically, which has drastically reduced dependence on paid media.
"I've worked/collaborated with a bunch of agencies in the DC metro area on web-related projects and have to say that REQ has become my go-to. They have consistently checked all the boxes: well organized, thorough, timely, and proficient in SEO, design, development, and sysadmin."Rachid Mrad - APILead UX/UI Developer