REQ began working with the Empire State Building (ESB) in 2012, with a specific focus on SEO. After roughly a year of positive progress in search, we teamed up with ESB’s creative agency and advertising team to conceptualize and build out the new version of ESBNYC.com
Help the Empire State Building regain control of tour ticket sales by outranking third-party competitors through an organic search engine optimization campaign.
- Search engine optimization (SEO)
- User experience design
- Responsive website development (Drupal)
By utilizing on- and off-page SEO strategies, the Empire State Building successfully displaced third-party vendors selling tickets for tours. The sophisticated, user-friendly website is now streamlined with the goal of driving visitors to purchase points, resulting in an increase of online ticket sales by 30%, year-over-year.
Online ticket sales have increased 30%, year-over-year.