Repositioning a historic brand to be more competitive and engaging in the marketplace
Facts & Results
95% increase in time spent on the site
82% increase in return visits
57% decrease in bounce rate
Our Role
Brand strategy & identity
Website design & development (Custom)
Direct mail
Creative services
Goal
Refresh AAFMAA's brand and digital properties to better reach key audiences with a message that places a greater emphasis on America’s military
Our approach
REQ refreshed AAFMAA’s brand and logo and created a new image-rich website redesign. The response was overwhelmingly positive as the average time visitors spent on the website increased by 95%, return visits increased by 82%, and the bounce rate on the site decreased by 57%.
