Repositioning a historic brand to be more competitive and engaging in the marketplace
Average time spent on the website increased by 95%.
Bounce rate on the site decreased by 57%.
Target soldiers and their families to reintroduce the established brand with a greater emphasis on America’s military
Brand strategy & identity
Website design & development (Custom)
With a refreshed brand and logo, as well as a new image-rich website redesign, AAFMAA expected to see a modest bump in website traffic. However, what they experienced was much greater. The average time visitors spent on the website increased by 95%, return visits increased by 82%, and the bounce rate on the site decreased by 57%.