Repositioning a historic brand to be more competitive and engaging in the marketplace
![REQ AAFMAA](/sites/default/files/styles/hero_wide/public/hero/work/aafmaa-case-study-hero-1440x600%402x_0.jpg?itok=IrxE3RlM)
Facts & Results
95% increase in time spent on the site
82% increase in return visits
57% decrease in bounce rate
Our Role
Brand strategy & identity
Website design & development (Custom)
Direct mail
Creative services
![REQ AAFMAA Marketing](/sites/default/files/styles/goal/public/goal/aafmaa-case-study-goal-770x540%402x.jpg?itok=XN_THiUz)
Goal
Refresh AAFMAA's brand and digital properties to better reach key audiences with a message that places a greater emphasis on America’s military
Our approach
REQ refreshed AAFMAA’s brand and logo and created a new image-rich website redesign. The response was overwhelmingly positive as the average time visitors spent on the website increased by 95%, return visits increased by 82%, and the bounce rate on the site decreased by 57%.
![REQ AAFMAA Print Advertisements](/sites/default/files/styles/asset/public/asset/aafmaa-case-study-image-1-770%402x.jpg?itok=gyo4JsBZ)
![REQ AAFMAA Brochure](/sites/default/files/styles/asset/public/asset/aafmaa-case-study-image-2-770%402x.jpg?itok=tkmoxIAK)
![REQ AAFMAA Website Tablet](/sites/default/files/styles/asset/public/asset/aafmaa-case-study-image-3-770%402x.jpg?itok=bg3_KmYx)