AAFMAA

Repositioning a historic brand to be more competitive and engaging in the marketplace
REQ AAFMAA

Facts & Results

95% increase in time spent on the site
82% increase in return visits
57% decrease in bounce rate

Our Role

Brand strategy & identity
Website design & development (Custom)
Direct mail
Creative services
REQ AAFMAA Marketing

Goal

Refresh AAFMAA's brand and digital properties to better reach key audiences with a message that places a greater emphasis on America’s military

Our approach

REQ refreshed AAFMAA’s brand and logo and created a new image-rich website redesign. The response was overwhelmingly positive as the average time visitors spent on the website increased by 95%, return visits increased by 82%, and the bounce rate on the site decreased by 57%.

REQ AAFMAA Print Advertisements
REQ AAFMAA Brochure
REQ AAFMAA Website Tablet