Military Hero Imagery


Repositioning a historic brand to be more competitive and engaging in the marketplace

American Armed Forces Mutual Aid Association Branding


Average time spent on the website increased by 95%.


Bounce rate on the site decreased by 57%.


Target soldiers and their families to reintroduce the established brand with a greater emphasis on America’s military

AAFMAA Brand Strategy and Positioning


  • Brand strategy & identity

  • Website design & development (Custom)

  • Direct mail

  • Creative services

AAFMAA Print Collateral Example


With a refreshed brand and logo, as well as a new image-rich website redesign, AAFMAA expected to see a modest bump in website traffic. However, what they experienced was much greater. The average time visitors spent on the website increased by 95%, return visits increased by 82%, and the bounce rate on the site decreased by 57%.

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