Combined Federal Campaign

Reaching more potential donors and increasing donations
REQ Combined Federal Campaign

Facts & Results

10% increase in fundraising

Our Role

Brand strategy & identity
Digital strategy
Digital advertising
Content strategy & development
Video
REQ CFC Out of Home Advertising

Goal

Develop a digital strategy that targets a younger donor audience while navigating the Great Recession.

Our approach

REQ implemented a new digital strategy for CFC aimed at inspiring a younger audience to donate to a good cause. This resulted in a 10% increase in fundraising.