Reaching more potential donors and increasing donations
Facts & Results
10% increase in fundraising
Our Role
Brand strategy & identity
Digital strategy
Digital advertising
Content strategy & development
Video
Goal
Develop a digital strategy that targets a younger donor audience while navigating the Great Recession.
Our approach
REQ implemented a new digital strategy for CFC aimed at inspiring a younger audience to donate to a good cause. This resulted in a 10% increase in fundraising.
