Public sector journalists receive a constant stream of pitches, perspectives, and potential stories. Only a fraction become headlines.
Join REQ for a candid media roundtable featuring ECHO Award-winning public sector journalists as they take us behind the scenes of the editorial process, sharing what catches their attention, what earns their trust, and what makes a government and technology story worth pursuing.
Why Attend?
Public sector journalists are inundated with pitches, story ideas, and outreach every day. Only a small fraction ever become coverage.
So what separates the stories that break through from the ones that get lost in the noise?
In this roundtable, award-winning journalists covering government and technology will pull back the curtain on the editorial process itself, what actually catches their attention, what builds trust with a source, and how they decide which stories are worth their time.
You’ll walk away with a clearer understanding of how public sector coverage really gets made, and what it takes to become a source journalists return to again and again.
What You’ll Learn
During this session, we’ll discuss:
- What catches a journalist’s attention, and what earns their trust
- The issues and trends shaping public sector coverage today
- The qualities journalists value most in sources and subject-matter experts
- What separates a compelling B2G story from one that gets lost in the noise
- How audience expectations and the media landscape are evolving, and what that means for organizations contributing to the conversation
- Practical ways to create stronger story angles, bring more value to journalists, and become a more credible media resource
Who Should Attend?
This roundtable is ideal for:
- Communications and PR professionals
- Marketing and content leaders
- Public affairs and government relations teams
- Thought leadership practitioners
- Business development and growth leaders in the public sector space
- Anyone pitching media, building journalist relationships, or shaping executive visibility
Whether you’re developing thought leadership, pitching company news, or building long-term media relationships, you’ll leave with practical insights you can apply immediately.
Meet the Panelists
Amy Kluber
Amy is Editor-in-Chief at GovCIO Media & Research, where she oversees editorial strategy across the outlet’s coverage of federal government technology, cybersecurity, and IT modernization. She specializes in translating complex policy and technology shifts into stories that resonate with the government IT community, recently leading the launch of a new AI-focused podcast alongside the organization’s broader slate of shows and events. Amy is passionate about encouraging collaboration within the government technology community and helping sources become trusted, go-to resources for the reporters covering their space.
Drew Friedman
Drew is a Reporter at Federal News Network, where she covers the federal workforce, pay, and benefits, reporting on the policies and issues shaping the day-to-day realities of government employees. She specializes in tracking fast-moving workforce developments, from hiring policy shifts to labor disputes to compensation changes, and was nominated for the ECHO Award for Best Government Management Journalist. Drew is passionate about building strategic relationships across the federal community and helping sources position themselves as trusted authorities rather than just names in a story.
Keely Quinlan
Keely is a Staff Reporter at StateScoop, where she covers data privacy and digital government across state and local IT, with a particular focus on generative AI, tech policy, and software development. She specializes in reporting on how state and local agencies build public trust through technology, from digital equity initiatives to AI governance to smart city pilot programs. Keely is passionate about surfacing the local, human side of government technology stories and helping agency and industry sources understand what actually makes a story land.
Hear directly from the reporters and editors shaping public sector coverage as they share a candid, insider look at what makes a story worth telling, and what it takes to become a trusted source in the process.
Save Your Seat
Every organization has a story.
Not every story gets told.
Join us to learn what it takes to earn coverage, build trust with the media, and become a credible voice in the conversations shaping the public sector.
Reserve your spot today.
