July 28, 2026 | 10:00 – 11:00 AM ET
In an AI-driven world, the brands with the strongest narrative become the ones people remember and AI references.
As AI reshapes search and discovery, publishing more content is no longer enough. Brands that earn visibility have a clear point of view, credible expertise, and a narrative that consistently builds trust across every channel.
Join REQ’s experts to learn how narrative strategy, SEO, and Generative Engine Optimization (GEO) work together to help brands increase visibility, strengthen authority, and influence the conversations that matter most.
Register today to reserve your spot.
Why Attend?
The way audiences discover brands is changing.
Search engines are evolving. AI-generated answers have become a primary source of information. Organizations everywhere are producing more content than ever before.
But more content doesn’t automatically lead to more visibility.
Today’s most influential brands succeed because they communicate a differentiated perspective that search engines, AI platforms, customers, and industry audiences recognize as valuable.
In this webinar, we’ll explore how narrative strategy provides the foundation for stronger SEO, more effective GEO, and a content strategy built around expertise instead of volume.
You’ll walk away with practical strategies for creating content that doesn’t just rank, it earns trust, authority, and long-term influence.
What You’ll Learn
During this session, we’ll discuss:
- Why narrative has become one of the most important competitive advantages in the age of AI
- How SEO and Generative Engine Optimization (GEO) work together to increase brand visibility
- Why authentic expertise and human perspectives are becoming more valuable as AI-generated content becomes more common
- How to align content marketing, thought leadership, PR, and executive voices around a unified brand narrative
- What AI systems and search engines reward, and how to create content that is more likely to be surfaced and referenced
- Practical ways to measure narrative impact through visibility, authority, engagement, and business outcomes
Meet the Panelists:
Hannah Peacock is Director of Product & Solutions Marketing for Workato Embedded, where she leads go-to-market strategy for AI, integration, and automation solutions that help SaaS companies accelerate product innovation. She specializes in bringing emerging technologies to market, recently leading Workato’s rapid Model Context Protocol (MCP) launch, which generated several million dollars in pipeline within its first month. Hannah is passionate about helping product and marketing teams move quickly, stay customer-focused, and turn market insights into growth.
Pete Larmey is Senior Vice President of Content at REQ, where he leads editorial strategy and thought leadership programs that help brands tell compelling stories and build market influence. With more than 20 years of experience spanning content marketing, public relations, and communications, Pete has developed award-winning content strategies for organizations across a wide range of industries. As a writer, editor, and interviewer, he’s passionate about uncovering the stories and insights that help marketers stay ahead of what’s next.
John Greving
Robin Bectel is Senior Vice President of Public Relations at REQ, where she helps B2B technology brands define compelling narratives, elevate thought leadership, and build influence with the audiences that matter most. With more than 20 years of experience in technology marketing and communications, she has led strategic PR programs for SaaS, cybersecurity, data, and enterprise technology companies, as well as global brands including Microsoft, Motorola, Mozilla, and Polycom. Robin is passionate about helping organizations break through crowded markets with clear messaging and impactful storytelling.
Hear from experts in narrative strategy, SEO, content marketing, and digital communications as they share practical frameworks, real-world examples, and proven strategies for helping brands stand out in an increasingly AI-driven marketplace.
Who Should Attend?
This webinar is ideal for:
- CMOs and marketing executives
- Brand and communications leaders
- Content marketing teams
- SEO and digital marketing professionals
- PR and thought leadership practitioners
- Business leaders looking to strengthen brand authority in an AI-first landscape
Whether you’re building a content strategy, evolving your search approach, or establishing executive thought leadership, you’ll leave with actionable insights you can apply immediately.
Save Your Seat
AI can generate content.
Influential brands generate ideas worth talking about.
Join us to learn how a strong narrative helps your brand earn visibility, build trust, and become part of the conversations shaping your industry.
Reserve your spot today.
