REQ + Everfox Win Executive Award for B2G Launch Excellence at GAIN 2024 Conference

REQ Celebrates B2G Launch Excellence Award Alongside Partner Everfox at GAIN '24

Last week, several members of the REQ public relations team attended GAIN ‘24, an all-day B2G marketing event powered by GovExec media group. The event’s theme, The B2G Marketer as a Growth Architect: The Role of Marketing in Driving Pipeline, aimed to educate the hundreds of business-to-government marketers in attendance on how they could leverage analytical insights to optimize campaign strategies.

Executive Vice President of PR, Katie Hanusik, moderated a panel on Partnering for Marketing Success, where she and the panelists discussed clear marketing strategies for government sales. The conversation featured insights on creating co-branded materials and aligning on goals to ensure consistent messaging, seamless collaboration, and effective partner marketing that resonates with a government audience.

A gold sponsor, REQ also staffed a booth in the event lobby where current and potential prospective clients alike were able to stop by and speak with Robin Bectel, senior vice president; Keelyn Leonard, account manager; and Samantha Steinman, account supervisor, about their needs and REQ’s service offerings. The representatives also attended the conference sessions to gather fresh ideas for client positioning.

As part of the event, REQ was recognized with Everfox as a GAIN Executive Award winner for B2G Launch Excellence on behalf of its award-winning work on the company’s January rebrand. Working with Everfox’s new messaging, REQ focused on external media efforts, developing and distributing press releases for several new C-level hires and the rebrand, pitching to an international audience of more than 110 reporters at key local, trade, business, and top-tier outlets. Casey Dell'lsola, senior account director on the PR team, accepted the award on behalf of the teams.

About REQ, an Agital Company

As a digital marketing and communications agency, REQ works with some of the most high-impact, innovative companies in the technology, healthcare, real estate, hospitality, retail, and financial services industries. REQ offers a unique blend of services that help drive toward better business outcomes for its clients, including fundraising, M&A, lead generation, recruiting, and thought leadership. The company has been named to the Adweek 100 and Inc. 500 lists as one of the fastest growing companies in America, as well as numerous creative and workplace culture awards. For more information, visit req.co.

About Everfox

Everfox, formerly Forcepoint Federal, has been defending the world’s critical data and networks against the most complex cyber threats imaginable for more than 25 years. As trailblazers in defense-grade, high assurance cybersecurity, Everfox has led the way in delivering and developing innovative cybersecurity technology. Headquartered in Herndon, VA, Everfox’s suite of cross domain, threat protection and insider risk solutions empower governments and enterprise organizations to use data safely - wherever and however their people need it. Learn more: www.everfox.com