Enhancing visibility for a complex suite of problems
Facts & Results
225% increase in Verint’s top 20 keyword presence
152% increase in top 3 keyword presence
40 countries drive traffic to Verint’s website
Our Role
Search engine optimization (SEO)
Paid advertising
Content strategy & development
Website design & development (Percussion)
Video
Goal
Promote Verint’s B2B product suite with SEO, paid advertising, branding, website design and development, and creative deliverables.
Our approach
REQ reorganized verint.com with well-defined information architecture to optimize it for search engines.To allow for stronger distinctions between products – each of which appeals to different audiences – REQ implemented an integrated solution including website design and development, content optimization, new page creation, metadata and schema tags, keyword strategy, external link-building, and performance reporting.
Verint has increased their top 20 keyword presence by 225% and top 3 keyword presence by 152%. In addition, the Percussion website is multi-lingual and optimized for global traffic from 40 countries, including the United States, France, Australia, China, the Netherlands, Russia, and Japan.
