Creating a lifestyle experience through food
Facts & Results
A concept to convey the promise of fast casual dining for all five senses
Expanded to more 75+ locations nationwide
Brand earned ARE Grand Prize in Restaurant category
Our Role
Brand strategy & identity
Product design
Mobile application design
Landing page design & development
Point-of-sale system integration
Goal
Target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.
Our approach
REQ created a brand identity for sweetgreen to take the brand beyond typical salad restaurants, playing up a growing culture that redefines gender roles and focuses on what currently appeals to women.
With a seamless point-of-sale e-commerce system and loyalty program, along with creative new packaging design for their sweetpress juice line, sweetgreen has expanded to more than 75 locations nationwide.
