October 25, 2018 | News | Branding, Design, Technology
REQ's Work With CSRA and The Jefferson Hotel Wins Davey Awards
Washington, DC - October 25, 2018 - The 14th annual Davey Awards have selected REQ’s work with both CSRA and The Jefferson Hotel as silver winners.
The international Davey Awards are the largest and most prestigious competition for smaller agencies. Each year they honor the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets. The selection process is conducted by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals in media, advertising, and marketing, including members from Microsoft, Disney, GE, and many more.
CSRA “Curisoity” Commercial Wins Silver
REQ’s work with CSRA won a silver award in the Commercials - Corporate/Public Image category for the 2018 Super Bowl Commercial “Curiosity." REQ’s work with CSRA began in 2015 after a merger that left the new company without a strong brand position to unify employees and differentiate the company. REQ was engaged to build a new brand that united the two formerly disparate companies under one brand position and personify CSRA’s vision as the most innovative IT contractor in the nation. After developing CSRA’s new brand position, “Think Next. Now.”, it was then up to REQ to introduce this new brand to the world. This push included an internal launch, robust website, an integrated marketing plan, and two Super Bowl commercials. As a result of this partnership, CSRA was able to define themselves as a brand that imagines a better future for their customers and delivers those solutions today.
CSRA was acquired by General Dynamics Information Technology for $9.7 billion in April 2018.
The Jefferson Hotel Website Wins Silver
The Jefferson Hotel, ranked the #11 best hotel in the United States by US News and #1 in DC, earned a silver Davey Award for its website. REQ designed this website along with the creation of a new brand position. The new brand position, termed “Delight in the Details,” coupled with the updated digital properties honors the hotel’s legacy of luxury and excellence in service while ensuring consistency between the quality of the experience and external perceptions of The Jefferson.
REQ proudly celebrates this industry recognition for both of its clients.