August 24, 2020 | News | by REQ Marketing | Search Engine Optimization
REQ Named Finalist in 4 Categories for 2020 US Search Awards
The US Search Awards recognize leaders and high performers in PPC, SEO, and Content Marketing across the country. These awards attract hundreds of the best nominees each year and honor campaigns, agencies, and individuals in the space.
"As a company that’s been on the forefront of search for more than 12 years, REQ is constantly innovating to stay ahead of Google's algorithm updates and drive performance improvements for our clients,” said Tripp Donnelly, CEO & Founder of REQ. “While the results are rewarding in and of themselves, it’s gratifying to have the work of our great team acknowledged by the industry.”
REQ & Golden Gate Hotel & Casino “Las Vegas Road Trip Series”
Best Use of Search - Travel / Leisure [SEO]
With so many cities within driving distance of Las Vegas, REQ and Golden Gate Hotel & Casino created a blog series to provide road trip tips from some of the top drivable cities, and made trip planning easier and encouraged nearby visitors to make a trip to Vegas and book a room at the hotel. This series increased keyword rankings, brand awareness, and traffic to the site through a purely organic combination of SEO and content marketing strategies. Golden Gate Hotel & Casino has experienced impactful results from REQ's program, such as an organic site traffic increase 64% year-over-year (July ‘18 to June ‘19 compared to July ‘19 to June ‘20).
REQ & American Sleep Association (ASA) – New and Improved Information Architecture
Best Use of Search - Health
The American Sleep Association (ASA) engaged REQ to construct a sustainable earned media strategy to regain lost traffic and improve its digital foundation for future search engine updates. REQ’s website development, content, and SEO teams were able to optimize existing content and develop new content based on organic search data to build authority, improve user experience, and prepare for future Google algorithm updates. ASA has benefited from the program with a 78% increase in new sessions and over 450,000 new users since implementation.
REQ & Allwell – Senior YouTube Campaign
Best Use of Social Media in a Search Campaign
REQ partnered with Allwell (Centene) to engage and educate the health insurance provider’s core audiences with timely, relevant video content that resonates and sparks action to subscribe to the channel and interact with the brand, a new approach for a typically traditional industry like medicare. Focusing on YouTube, REQ developed a brand presence that provided social proof and credibility, while also increasing engagement on Facebook with new video content. In the first five months of the engagement, there have been 21 video scripts written and videos produced and posted to the Allwell channel, over 3,000 new subscribers, and more than 421,000 video views.
Best Small SEO Agency
REQ’s team works with large and enterprise brands and proactively finds innovative and holistic ways to achieve SEO success for our clients partners. We offer integrated solutions that include robust content marketing strategies, paid social integration, and digital PR support, and hold certifications in Google Analytics IQ, Google Tag Manager, BrightEdge, Inbound Marketing Certification from the HubSpot Academy, and more. REQ also maintains a 4.9 rating on Clutch.co, a business-to-business (B2B) research and reviews platform.
Winners of this year’s US Search Awards will be announced during a virtual ceremony on Thursday, October 29.