Friday Facts from REQ

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The battle for second place in the search world has been heating up in past months. According to recent statistics from comScore, the two are now tied for second with both holding 15 percent of the search market. By comparison, Google has a 64.5 percent market share.

Twitter awarded Wendy’s the 2011 ‘Golden Tweet’ award, meaning the fast-food chain had the most retweeted message of the year. The tweets were part of the bigger Wendy’s Wonderful Kids program. See the winning message below – Did you retweet it?

WednysTweet


Have you ever thought about who owns the content your read, watch and listen to every day? Due to huge consolidations in the past 28 years, just six companies control 90 percent of media we consume. Who? GE, News-Corp, Disney, Viacom, Time Warner and CBS.

A recent tweak to the layout of Google’s results pages had the Google +1 buttons disappear as a measure to clean up the display, as noted by Google Operating System. The button will appear when a user overs over a search engine entry.

If you could choose your seatmate on your next flight, would you? Air France KLM is hoping you would. Next year, the airline will launch a feature allowing customers to choose their seatmate based on friends or common interests using Twitter, Facebook and LinkedIn. TechCrunch has more on the ‘meet & seat’ social seating tool.

This week, Google released its 2011 Zeitgeist video detailing how the world searched in the past year. Prepare for awesome.

The CMO Who Gave Up Sales Pitches to Build Real Relationships

The CMO Who Gave Up Sales Pitches to Build Real Relationships

Chatting with Nathan Burke of 7AI on why relationship-building outperforms traditional B2B marketing Nathan Burke is intentionally doing less of what most B2B marketers are taught to do. As CMO of 7AI, he’s opting out of the usual B2B playbook, the awkward steak dinners with a pitch attached, the conference badge scanning arms race, and…

How UVEye’s Unicorn Drives Trade Show Excitement

How UVEye’s Unicorn Drives Trade Show Excitement

Trade shows are crowded. Competitive. Expensive. Every booth promises innovation. Every brand is trying to stand out to the sea of overwhelmed and tired attendees. For AI-driven vehicle inspection company UVEye, standing out meant not just thinking creatively. It meant creating a unicorn. UVEye calls its technology an “MRI for cars.” It provides AI-driven technology that…

How WalkMe’s Melanie Pasch Humanized the Enterprise AI Adoption Problem with “AI Shame”

How WalkMe’s Melanie Pasch Humanized the Enterprise AI Adoption Problem with “AI Shame”

Ask an executive how many software applications their company uses, and they’ll probably guess 30 or 40. The average organization, according to research by digital adoption platform (DAP) pioneer WalkMe, actually runs about 625 applications. This staggering digital ecosystem is where most tech investments stall, not because the technology is poor, but because employees can’t…

From $200M ARR to Pre-Seed: How Karina Lawrence Rewrites the Marketing Playbook for Early-Stage Startups

From $200M ARR to Pre-Seed: How Karina Lawrence Rewrites the Marketing Playbook for Early-Stage Startups

When you’ve helped scale a developer-focused company from roughly $200M to nearly $250M in ARR, you know what “grown-up” marketing looks like. Today, though, Karina Lawrence is back at the very beginning—leading marketing at Macrovo, a pre-seed, ~10-person startup that blends AI and human expertise to help financial institutions make faster, smarter decisions. It’s a…

B2B Videos You Actually Want to Watch? Meet Jared Evers of Medallia.

B2B Videos You Actually Want to Watch? Meet Jared Evers of Medallia.

For Jared Evers and his small and scrappy content team at Medallia – provider of customer and experience software – if you can’t do something stellar, there’s no sense in doing it at all. For proof, check out how the team is pushing the boundaries of corporate videos with Experience Now, Medallia’s own streaming platform.…

How HII’s Jaime Orlando Builds Connection, Culture, and Momentum Inside a Legacy Brand

How HII’s Jaime Orlando Builds Connection, Culture, and Momentum Inside a Legacy Brand

Q: Jaime, for those who might not know HII Mission Technologies, can you give us a quick overview of what your team does? Jaime Orlando Absolutely. HII as a company has an incredible legacy. It’s America’s largest shipbuilder, with more than 135 years of experience. About 75% of HII’s business comes from shipbuilding at our…

How Jenifer Kern Helped Qu Redefine Restaurant Tech

How Jenifer Kern Helped Qu Redefine Restaurant Tech

On the Radar sat down with Jenifer Kern, CMO of Qu, to talk about how she helped create a new category in restaurant technology, why maintaining industry focus has been key to business growth, and what it means to elevate marketing in a longstanding industry undergoing rapid transformation. Q: When you joined Qu, what did the industry…

From The New York Times to Muck Rack: Linda Zebian on Knowing What’s Newsworthy

From The New York Times to Muck Rack: Linda Zebian on Knowing What’s Newsworthy

Linda Zebian knows how to tell a good story. As VP of Communications at Muck Rack, she leads a lean, high-impact team responsible for brand, content, product marketing, internal comms, and more. Her approach is grounded in the instincts she developed over 10 years in corporate comms at The New York Times, where she learned…

How Sam Baldridge is Turning Culture Into a Competitive Edge

How Sam Baldridge is Turning Culture Into a Competitive Edge

At Applied Systems, Sam Baldridge wears a lot of hats. Officially, she’s the Senior Communications and Culture Specialist. Unofficially, she might be better known as the “Vibes Director.” Sam is part of a small but mighty three-person team tasked with building internal connection, shaping employer branding, and turning culture into a competitive advantage.  We caught…

How Kristina McConnell Uses Precision and AI to Power Account-Based Marketing at H1

How Kristina McConnell Uses Precision and AI to Power Account-Based Marketing at H1

A Director of Marketing at H1, Kristina McConnell brings structure, creativity, and a test-and-learn mindset to every campaign she touches. With a small team and a niche audience in the pharma space, she has helped transform H1’s account-based marketing (ABM) approach into a tightly aligned, data-driven engine. Her team goes far beyond basic alignment with sales.…

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