eBay Main Street Community Building Photo

eBay
Main
Street

Empowering small business owners and e-Commerce advocates

Goal

Develop a global grassroots community of eBay’s sellers that want their voices heard and want to enact change within government policy.

eBay Main Street Advocacy Tablet
eBay Main Street Advocacy Mobile

Services

  • Digital strategy

  • Community building & management

  • Social media strategy & management

  • Website design & development (Drupal)

  • Online advocacy platform integration (Momentum)

eBay Main Street Desktop

Result

eBay Main Street tackles complex issues such as net neutrality, Internet sales tax, and global trade. Its members shape policy through letters, petitions, and tweets to policymakers when action is needed. The development of a vibrant community of advocates, combined with a sophisticated digital strategy, has grown the community to more than 630,000 members since Main Street’s launch. It has been recognized as one of the most impactful digital advocacy campaigns having more than 1 million letters and petition signatures sent to legislators in a one week period.

eBay Main Street Advocacy Website

Facts

The community has grown to more than 675,000 members since Main Street’s launch.

 

More than 1 million letters and petition signatures were sent to legislators within a one week period.

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