Email & Marketing Automation
Nurture and activate your audiences with email marketing strategies grounded in data.
At REQ, our email marketing strategies are based on three key aspects of the holistic email marketing ecosystem: content and creative, data, and technology.
Content and Creative
We examine your existing content strategy, recent email efforts, and design templates, reviewing calls-to-action and providing recommendations to increase response rates. We understand the value of nurturing key audiences and know you cannot always ask them to take an action like buying or donating.
Our analytics team delves into engagement metrics and outlines how email communications can be A/B tested and personalized to maximize response and conversions. Our in-house design and technology teams are well-versed in designing and building HTML email templates as well as customizing email templates available within industry-leading email marketing platforms.
Data
We examine lists to understand segmentation, data sources, data profiles, formats, and any opportunities to improve data hygiene or enrich user profiles. We highlight opportunities for further segmentation, personalization, automation, and insights that lead to improved conversion rates.
Technology
Our team provides recommendations on the appropriate tools for email, mobile, omnichannel, and CRM/database marketing. We are a HubSpot Solutions Partner, but are platform-agnostic and have deep experience at varying price points with leading email marketing platforms such as Pardot, Iterable, Constant Contact, Mailchimp, ActiveCampaign, CampaignMonitor, Sendlane, Emma, and more.
In all of these platforms, we build intelligent automated workflows involving a variety of touchpoints beyond email like SMS, push, and in-app notifications.
DEFINE YOUR NARRATIVE.
DRIVE PERFORMANCE.
No matter your goal, REQ helps you reach that destinations.
Raise Money
Drive Revenue
Recruit Talent
Be thought Leaders
Our Integrated Capabilities
01
Branding and messaging
including brand positioning, messaging frameworks, voice and tone development, and brand guidelines
02
Media relations
including press outreach, journalist engagement, press releases, and media coverage strategy
03
Social media
including platform strategy, content planning, community management, and performance reporting
04
Events and awards submission strategy and logistics
including event planning, award identification, submission writing, and coordination of deadline and materials
05
Editorial strategy and content
including blog posts, thought leadership, authored articles, case studies, white papers, and web copy
06
Creative content
including design and digital advertising
07
Inbound marketing, lead nurturing, and SEO and SEM services
including keyword strategy, technical optimization, paid campaigns, marketing automation, and analytics
08
Account strategy
including ROI tracking
5.0
“REQ is incredible. I continue to renew our engagement because of their great ideas. I’ve been a one-person team for the majority of my time here. It’s great to be able to rely on them for marketing, branding, and PR. I have more people on my team now and they’re like an extension of my team.”
Director of Marketing and Communications
Leading provider of federal IT and customer experience (CX) solutions
5.0
“REQ is incredible. I continue to renew our engagement because of their great ideas. I’ve been a one-person team for the majority of my time here. It’s great to be able to rely on them for marketing, branding, and PR. I have more people on my team now and they’re like an extension of my team.”
Director of Marketing and Communications
Leading provider of federal IT and customer experience (CX) solutions
5.0
“REQ is incredible. I continue to renew our engagement because of their great ideas. I’ve been a one-person team for the majority of my time here. It’s great to be able to rely on them for marketing, branding, and PR. I have more people on my team now and they’re like an extension of my team.”
Craig Abod
CEO, Carahsoft
WE HELP BRANDS OWN WHAT’S NEXT
Our integrated PR and digital campaigns build reputations, drive growth, and shape conversations that define markets. Let’s talk about how we can help you do the same.