Email & Marketing Automation
At REQ, our email marketing strategies are based on three key aspects of the holistic email marketing ecosystem: content and creative, data, and technology.
Content and Creative
We examine your existing content strategy, recent email efforts, and design templates, reviewing calls-to-action and providing recommendations to increase response rates. We understand the value of nurturing key audiences and know you cannot always ask them to take an action like buying or donating.
Our analytics team delves into engagement metrics and outlines how email communications can be A/B tested and personalized to maximize response and conversions. Our in-house design and technology teams are well-versed in designing and building HTML email templates as well as customizing email templates available within industry-leading email marketing platforms.
We examine lists to understand segmentation, data sources, data profiles, formats, and any opportunities to improve data hygiene or enrich user profiles. We highlight opportunities for further segmentation, personalization, automation, and insights that lead to improved conversion rates.
Our team provides recommendations on the appropriate tools for email, mobile, omnichannel, and CRM/database marketing. We are a HubSpot Solutions Partner, but are platform-agnostic and have deep experience at varying price points with leading email marketing platforms such as Pardot, Iterable, Constant Contact, Mailchimp, ActiveCampaign, CampaignMonitor, Sendlane, Emma, and more.
In all of these platforms, we build intelligent automated workflows involving a variety of touchpoints beyond email like SMS, push, and in-app notifications.