REQ CEO Tripp Donnelly Published in Forbes on the Topic of Real Estate Marketing
Washington, DC - June 7, 2018 - Forbes published an article written by REQ CEO Tripp Donnelly that delves into the the evolution of marketing in the real estate industry. Drawing on a decade of experience in working with a myriad of real estate companies--including residential, destination, commercial, and lifestyle brands--Donnelly provides insight into how REQ helps real estate brands stay ahead in the constantly evolving digital landscape.
Donnelly illuminates the shift in the real estate industry from a cookie-cutter approach to marketing that emphasized logistics like square footage and pricing, to a reimagination of cities and neighborhoods to lure lessees, shoppers and explorers that focuses on livability, walkability, and amenities. Donnelly cites REQ's work with Craig Robins and the transformation of the Miami Design District from a warehouse zone to a vibrant art and fashion destination. The "shop, dine, play" mantra that REQ created with island waterfront town Camana Bay on Grand Cayman highlights a similar thread. REQ strives to keep its real estate clients one step ahead by connecting with their audiences and refining their brand to drive results. See more of REQ's work in real estate and hospitality.