March 11, 2020 | Article | by Katie Hanusik | Public Relations
Conquering the Public Sector PR Challenge
Marketing to the government is distinctly different than marketing to the business community. The opportunity is huge, but the procurement process is complex, priorities are competing, and mandates are often unfunded.
However, developing a successful B2G communications plan doesn’t have to be hard. Just remember that a successful PR program must speak to the specific needs of government and use the right language and terminology for that audience.
As you put your marketing plan together, consider how your solution can help government agencies improve citizen services, modernize legacy systems, manage cyber risk, or help government comply with regulations. These are just a few of the issues that keep government executives up at night.
At REQ, we’ve been helping our technology clients with their public sector PR programs for more than 20 years. That’s why we’re proud to introduce our PR Checklist: 13 Steps to Conquer the Public Sector PR Challenge. With this checklist you will learn how to:
- Create an impactful public sector PR program
- Get your messaging across in the most effective way
- Demonstrate public sector momentum
From AI and cyber to data analytics and cloud, the REQ PR team has the expertise to help you get the attention of the public sector media. Our team can also help you develop an effective social media plan, create compelling content, position your executives as experts, and shine a light on your government customers’ successes.