Webinar Meeting: Trends in B2G Marketing

Event Details

Time 12:00 PM - 12:45 PM
Webinar Meeting: Trends in B2G Marketing

Join us for an insightful webinar as we delve into the dynamic world of B2G marketing and communications and explore the latest trends shaping the landscape. From the rise of digital transformation to the increasing importance of strategic partnerships, this webinar will provide valuable insights and practical strategies to navigate the ever-evolving public sector market successfully. Don't miss out on this opportunity to stay ahead of the curve and maximize your organization's growth in the government sector.

Panelists include:

  • Suzanne Behrens, CMO, Granicus
  • Joe Pendry, VP of Marketing and Communications, Akima
  • Rikki Rogers, VP of Marketing, GCOM
  • Roela Santos, SVP of Marketing and Communications, Amentum
  • Elizabeth Shea, EVP of Public Relations, REQ (moderator)

Elizabeth will moderate an informative discussion about:

  • How changes in government buying behavior are impacting budget allocations and the marketing mix
  • Differentiation strategies in a crowded sector
  • How to build credibility when customer references can be challenging
  • How and if these leading government contractors are leveraging AI both as a marketing tactic and a product feature

About our speakers:

  • Suzanne Behrens, CMO, Granicus
  • Joe Pendry is VP of Marketing and Communications at Akima where he is responsible for developing marketing strategy, executing branding, driving business growth, and employee and stakeholder engagement. Prior to joining Akima, Joe held marketing leadership positions at Lockheed Martin IS&GS and led communications at several companies including General Dynamics, Symantec, and Booz Allen. 
  • Rikki Rogers is VP of Marketing for GCOM where she’s responsible for marketing, communications, and PR strategy. She has more than 15 years of experience leading results-driven B2B and B2G marketing teams.  
  • Roela Santos, SVP, Marketing and Communications, Amentum
  • Elizabeth Shea is EVP of Public Relations for REQ, bringing more than 20 years of experience in the tech PR space, helping companies navigate the messaging and strategies necessary to be successful in the public sector.