Time to Say Goodbye to Internet Explorer?

by

2–3 minutes

read

Yesterday, Mashable reported that Microsoft’s Internet Explorer no longer claims more than 50 percent of the Web’s traffic, a title that the browser has held for over a decade. The article, shared between the REQ teams in New York, D.C. and Boston, sparked an interesting debate that spiced up our Wednesday afternoon.

As Mashable noted, Internet Explorer is losing popularity due to the increased use of mobile and tablet devices, on which IE is practically absent. However, it still garners 49.6 percent of Web traffic, followed by Firefox (21.2 percent), Google Chrome (16.6 percent) and Safari (8.72 percent).

Nevertheless, the fall of IE comes as a victory for many Web designers and technology professionals. As Wired’s Web Monkey notes, IE lacks ‘small but significant creature comforts such as resizable text boxes, built-in spell checking and session restoration.’ And it’s not an infrequent occurrence to have to spend an hour convincing a client to consider browsers other than IE for their Web and mobile builds – others do exist and are gaining in users
 

Webmonkey Desktop Share
This graphic from webmonkey shows Internet Explorer holding 52.63 percent of the worldwide browser market share. This does not take into account the mobile browser market share, in which IE holds just .16 percent.

Our team’s debate eventually settled around the data. Dan Katz, our director of social media and measurement, suggested that the ‘geek market’ likely influenced the data and that if the study factored in mainstream Internet users, that IE could likely account for more than half of Web traffic – due in part to the default installation of the browser on the still-dominant Windows operating system (OS).

Damien House, REQs senior software engineer, countered that average users are becoming more aware of alternatives and will no longer settle for their OS’s default browser.

‘A previously uninformed person (i.e. non-geek) will now adopt Chrome or Safari simply because ‘Google = Internet,’ or ‘iPad = Internet,’ rather than ‘IE = Internet,” said House.

To keep from fading into the sunset, Katz said that Microsoft ‘must win mobile share to remain dominant in the browser market for the long term.’ His proposal? ‘Come out strong in 2012 with Windows 8 and[a] tablet offering.’

In the end, we can’t totally discount (or stop designing for) Internet Explorer anytime soon.

We’d love for our readers and REQ team members to chime in. Do you believe that Internet Explorer will go the way of Netscape? Or do you think it can bounce back with new technology and creative marketing by Microsoft? Let us know in the comments!


 

How Phone.com’s Amber Newman Turned Paid Search Into a Precision Marketing Engine

How Phone.com’s Amber Newman Turned Paid Search Into a Precision Marketing Engine

Phone.com offers customers a straightforward alternative to complex and costly VoIP systems. It allows them to set up custom business numbers and manage calls, texts, and videos directly from their personal phones, keeping work and personal communications separate. Amber Newman, Phone.com’s director of marketing, has built a strategy that reflects her company’s simple but powerful…

How Patrick Bradshaw Is Bringing Marketing Into the Deal

How Patrick Bradshaw Is Bringing Marketing Into the Deal

Sales enablement has traditionally focused on preparing reps with content, training, and playbooks before a deal begins. Patrick Bradshaw, Sr. Director of Acquisition and Growth Marketing at Highspot, says that the model is evolving as AI and better data make it possible to support teams up to the end of the sales process. We caught…

The CMO Who Gave Up Sales Pitches to Build Real Relationships

The CMO Who Gave Up Sales Pitches to Build Real Relationships

Chatting with Nathan Burke of 7AI on why relationship-building outperforms traditional B2B marketing Nathan Burke is intentionally doing less of what most B2B marketers are taught to do. As CMO of 7AI, he’s opting out of the usual B2B playbook, the awkward steak dinners with a pitch attached, the conference badge scanning arms race, and…

How UVEye’s Unicorn Drives Trade Show Excitement

How UVEye’s Unicorn Drives Trade Show Excitement

Trade shows are crowded. Competitive. Expensive. Every booth promises innovation. Every brand is trying to stand out to the sea of overwhelmed and tired attendees. For AI-driven vehicle inspection company UVEye, standing out meant not just thinking creatively. It meant creating a unicorn. UVEye calls its technology an “MRI for cars.” It provides AI-driven technology that…

How WalkMe’s Melanie Pasch Humanized the Enterprise AI Adoption Problem with “AI Shame”

How WalkMe’s Melanie Pasch Humanized the Enterprise AI Adoption Problem with “AI Shame”

Ask an executive how many software applications their company uses, and they’ll probably guess 30 or 40. The average organization, according to research by digital adoption platform (DAP) pioneer WalkMe, actually runs about 625 applications. This staggering digital ecosystem is where most tech investments stall, not because the technology is poor, but because employees can’t…

From $200M ARR to Pre-Seed: How Karina Lawrence Rewrites the Marketing Playbook for Early-Stage Startups

From $200M ARR to Pre-Seed: How Karina Lawrence Rewrites the Marketing Playbook for Early-Stage Startups

When you’ve helped scale a developer-focused company from roughly $200M to nearly $250M in ARR, you know what “grown-up” marketing looks like. Today, though, Karina Lawrence is back at the very beginning—leading marketing at Macrovo, a pre-seed, ~10-person startup that blends AI and human expertise to help financial institutions make faster, smarter decisions. It’s a…

B2B Videos You Actually Want to Watch? Meet Jared Evers of Medallia.

B2B Videos You Actually Want to Watch? Meet Jared Evers of Medallia.

For Jared Evers and his small and scrappy content team at Medallia – provider of customer and experience software – if you can’t do something stellar, there’s no sense in doing it at all. For proof, check out how the team is pushing the boundaries of corporate videos with Experience Now, Medallia’s own streaming platform.…

Verisys’ Brian Krenzer on Why Doing Less is the Smartest Q4 Move

Verisys’ Brian Krenzer on Why Doing Less is the Smartest Q4 Move

When Verisys, a healthcare data company focused on compliance and credentialing, set out to close the gap between what’s promised and what’s delivered, marketing became a central force in making that happen. Under the leadership of VP of Marketing Brian Krenzer, the team reoriented around what matters most: delivering a five-star customer experience at every…

How Workable’s Kathleen Schurman Uses Authenticity and AI to Elevate HR Marketing

How Workable’s Kathleen Schurman Uses Authenticity and AI to Elevate HR Marketing

In an age where automation dominates marketing headlines, Kathleen Schurman, Marketing Director at Workable, is proving that authenticity and storytelling still come first. Her team’s success lies in staying true to Workable’s roots—user-friendly software for hiring teams of all sizes—while adopting AI tools that amplify creativity and efficiency. We spoke with Kathleen about moving upmarket,…

How HII’s Jaime Orlando Builds Connection, Culture, and Momentum Inside a Legacy Brand

How HII’s Jaime Orlando Builds Connection, Culture, and Momentum Inside a Legacy Brand

Q: Jaime, for those who might not know HII Mission Technologies, can you give us a quick overview of what your team does? Jaime Orlando Absolutely. HII as a company has an incredible legacy. It’s America’s largest shipbuilder, with more than 135 years of experience. About 75% of HII’s business comes from shipbuilding at our…

CONTACT US
CONTACT US

WE HELP BRANDS OWN WHAT’S NEXT

Our integrated PR and digital campaigns build reputations, drive growth, and shape conversations that define markets. Let’s talk about how we can help you do the same.