Facts & Results:
- Created a cohesive thought leadership campaign centered on the evolution of strategic legal operations
- Developed a flagship “hero piece” and a series of targeted mini white papers
- Unified cross-functional expertise into a single, market-facing narrative
- Drove strong early engagement, including 160 whitepaper downloads in the first six months of the campaign
Our Role:
- Executive & subject matter expert interview program
- Message refinement and unique story angle creation
- Individual mini white paper development
- Omnibus eBook containing entire mini white paper collection
The Challenge
Wolters Kluwer ELM Solutions recognized a critical opportunity in a rapidly evolving legal operations landscape. Corporate legal departments are under increasing pressure to move beyond administrative functions and deliver strategic business value, all while navigating rising costs, regulatory complexity, and the explosive growth and application of AI in legal.
Wolters Kluwer’s experts have long shared deep insights with customers across legal operations, AI, data analytics, and product innovation. However, this knowledge wasn’t unified into a clear, compelling narrative or packaged in a way that could be easily shared with their audience.
To lead the conversation in legal operations, Wolters Kluwer needed to connect their experts’ unique viewpoints, articulate a forward-looking vision, and position itself as a strategic partner to modern legal teams.
Our Approach
REQ helped Wolters Kluwer bring its vision to life by transforming its wide-ranging internal expertise into a cohesive, market-leading narrative to support demand-gen.
Expert-Led Insight Development
The engagement began with in-depth interviews across Wolters Kluwer’s subject matter experts, including leaders in AI, data science, legal operations, product, and go-to-market strategy. These conversations revealed real-world insights on how legal operations teams are evolving, where they are headed – and what they need to do to get there.
Modular Thought Leadership Assets
The REQ Narrative Studio team translated these insights into a series of mini whitepapers, each focused on a critical theme shaping the future of legal operations. Topics included the rise of agentic AI, the growing role of data and analytics in decision-making, and the importance of cross-functional alignment. Each asset was designed to deliver standalone value for full funnel marketing while contributing to a larger narrative.
“Hero Piece” Narrative Development
To unify these perspectives, REQ developed a larger comprehensive eBook – Driving Strategic Legal Operations for Success in Times of Uncertainty – that brings together the full story of legal operations transformation. The eBook outlines the shift in legal ops from being a tactical support function to that of strategic value creation. It highlights how legal teams can leverage AI, data, and alignment to drive business impact.
Through this work, REQ helped Wolters Kluwer successfully transform its internal expertise into a highly-relevant, authoritative voice in the legal operations space. By aligning its insights and elevating its narrative, the company is better positioned to guide corporate legal departments through a period of significant change and to lead the conversation on the future of strategic legal operations.
Discover how the REQ Narrative Studio can help you create your story.
