Bringing international businesses to South Carolina
The campaign recruited global companies such as BMW and Boeing to open major operations in South Carolina.
Revamp the South Carolina Department of Commerce’s (DoC) content strategy to help attract international businesses with large US presence to the state.
- Website design & development (WordPress)
- Content strategy & development
- Creative services
After a wide landscape analysis of commerce departments across North America, the DoC’s content strategy was revamped to better attract the right eyes to their digital properties. Used as a piece of the overarching South Carolina commerce advocacy strategy, the updates were applied to the WordPress website and offline materials such as print advertisements, brochures and infographics.