Smithsonian Institute

Promoting a new exhibit with integrated marketing
REQ Smithsonian Butterfly Pavilion

Facts & Results

33% increase in ticket sales in the first year following the campaign

Our Role

Integrated marketing campaign
Custom mobile application design and development
In-exhibit gamification and graphic design
REQ Smithsonian Butterfly Pavilion Website

Goal

Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - with a consistent experience across a variety of touchpoints.

Our approach

REQ developed a strong online presence for the Smithsonian’s Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined experiential design with web, mobile, and outdoor advertising, leading to a substantial increase in ticket sales.

REQ Smithsonian Butterfly Pavilion Banner
REQ Smithsonian Butterfly Pavilion New Visitors
REQ Smithsonian Butterfly Pavilion Display Ad
REQ Smithsonian Butterfly Pavilion Digital