Promoting a new exhibit with integrated marketing
Facts & Results
33% increase in ticket sales in the first year following the campaign
Our Role
Integrated marketing campaign
Custom mobile application design and development
In-exhibit gamification and graphic design
Goal
Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - with a consistent experience across a variety of touchpoints.
Our approach
REQ developed a strong online presence for the Smithsonian’s Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined experiential design with web, mobile, and outdoor advertising, leading to a substantial increase in ticket sales.
