Promoting a new exhibit with integrated marketing
![REQ Smithsonian Butterfly Pavilion](/sites/default/files/styles/hero_wide/public/hero/work/Smithsonian-Hero.jpg?itok=wSgX7X0V)
Facts & Results
33% increase in ticket sales in the first year following the campaign
Our Role
Integrated marketing campaign
Custom mobile application design and development
In-exhibit gamification and graphic design
![REQ Smithsonian Butterfly Pavilion Website](/sites/default/files/styles/goal/public/goal/smithsonian-case-study-goal-770x540%402x.jpg?itok=NRprfp8O)
Goal
Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - with a consistent experience across a variety of touchpoints.
Our approach
REQ developed a strong online presence for the Smithsonian’s Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined experiential design with web, mobile, and outdoor advertising, leading to a substantial increase in ticket sales.
![REQ Smithsonian Butterfly Pavilion Banner](/sites/default/files/styles/asset/public/asset/smithsonian-case-study-image-1-770%402x.jpg?itok=k_JQZiwT)
![REQ Smithsonian Butterfly Pavilion New Visitors](/sites/default/files/styles/asset/public/asset/smithsonian-case-study-image-2-770%402x.jpg?itok=-htUL2wA)
![REQ Smithsonian Butterfly Pavilion Display Ad](/sites/default/files/styles/asset/public/asset/smithsonian-case-study-image-1-1280%402x.jpg?itok=e8DB1pvg)
![REQ Smithsonian Butterfly Pavilion Digital](/sites/default/files/styles/asset/public/asset/smithsonian-case-study-image-2-1280%402x.jpg?itok=hZoDiIFo)