Increasing accessibility for prescription medicines across America
Create and modernize PhRMA’s PPA website to transition as much consumer traffic as possible away from call and postal fulfillment centers to PPA’s digital properties. Additionally, refresh the PPA brand within all digital touchpoints - social media, website, and other online resources.
- Website design & development
- Mobile application design & development
- Search engine optimization (SEO)
- Advocacy community building & management
- Business intelligence dashboards & analytics
- Social media strategy
- Multiple client input management
PPA 2.0 is fully responsive and user-friendly, with a fresh design and streamlined architecture that puts the desired actions front and center on any device. Though pageviews are down, data indicates that users are finding a more direct path to their desired content and are spending more time on each page.
Modernizing pparx.org and revamping the site’s user experience has made it easy to move more of the PPA’s business online. This has resulted in a dramatic reduction in call center traffic, which means that the PPA can refocus its financial efforts elsewhere. PPA has connected nearly 10 million patients with assistance programs, and the website experienced 18.1 million visits between June 2005 and November 2016.
PPA has connected nearly 10 million patients with assistance programs.
The website experienced 18.1 million visits between June 2005 and November 2016.