Palms partnered with REQ to increase search engine visibility for target branded and non-branded keywords with the goal of increasing online bookings and revenue. The revamped SEO strategy included both on- and off-page tactics.
For palms.com, we conducted keyword research, diagnostics and technical implementation, and content management to ensure Palms was following best practices. In addition, we updated Palms’s website security to prevent hacking.
Our off-page tactics included profile optimization, content creation and marketing, guest blogging, and landing page creation. Traffic from branded and non-branded keywords increased substantially.