Palms Casino Resort

Betting on an updated SEO strategy to increase website traffic
Palms Casino Resort SEO Case Study

Facts & Results

Total traffic increased 90.30%
Hotel-branded traffic increased 48%
Non-branded organic traffic increased 30.88%

Our Role

Search engine optimization (SEO)
Content marketing
REQ Palms Casino Resort Search Engine Optimization Results

Goal

Increase revenue from online bookings by revamping Palms Casino Resort’s SEO strategy 

Our approach

Palms partnered with REQ to increase search engine visibility for target branded and non-branded keywords with the goal of increasing online bookings and revenue. The revamped SEO strategy included both on- and off-page tactics.

For palms.com, we conducted keyword research, diagnostics and technical implementation, and content management to ensure Palms was following best practices. In addition, we updated Palms’s website security to prevent hacking.

Our off-page tactics included profile optimization, content creation and marketing, guest blogging, and landing page creation. Traffic from branded and non-branded keywords increased substantially.

REQ Palms Casino Resort Content Marketing