The Fertilizer Institute (TFI)

Solidifying an industry’s public voice for fair regulation and legislation
REQ The Fertilizer Insitute

Facts & Results

Enhanced user experience better drives organizational goals

Our Role

Website design & development (Drupal)
Content strategy
Association management software integration (netFORUM)
Creative services
Ongoing website hosting & maintenance
REQ TFI Website

Goal

Ensure that TFI.org is the public voice of the fertilizer industry by better targeting and engaging relevant audiences, from members to partners, policymakers, regulators, media, and the general public

Our approach

REQ first gained a deep understanding of TFI’s goals and audiences. The website needed to serve many functions: equip regulatory advocates, provide trusted information and data, facilitate networking, and provide a platform to publicize safety and environmental initiatives in the industry.

REQ then designed and developed a new website that empowers people to take action and surfaces relevant and accessible content for each target audience.