Building a brand powered by good
Facts & Results
New website, social channels, and collateral
Our Role
Website design & development (WordPress)
Brand strategy & identity
Integrated marketing campaign
Social media strategy & management
Content strategy & development
Goal
Help supermodel Christy Turlington Burns convert her documentary, No Woman No Cry, into a lasting campaign to end global maternal mortality.
Our approach
In a short two-month time frame, REQ created a website, social media channels, and film festival collateral to solidify Every Mother Counts’ brand identity as the centerpiece of maternal health campaigns. REQ provided creative support for Every Mother Counts’ partnership with Starbucks and international artists such as Bono and bands including Dave Matthews Band and Coldplay.
