Every Mother Counts

Building a brand powered by good
REQ Every Mother Counts

Facts & Results

New website, social channels, and collateral

Our Role

Website design & development (WordPress)
Brand strategy & identity
Integrated marketing campaign
Social media strategy & management
Content strategy & development
REQ Every Mother Counts Website

Goal

Help supermodel Christy Turlington Burns convert her documentary, No Woman No Cry, into a lasting campaign to end global maternal mortality.

Our approach

In a short two-month time frame, REQ created a website, social media channels, and film festival collateral to solidify Every Mother Counts’ brand identity as the centerpiece of maternal health campaigns. REQ provided creative support for Every Mother Counts’ partnership with Starbucks and international artists such as Bono and bands including Dave Matthews Band and Coldplay.

REQ Every Mother Counts Collateral
REQ Every Mother Counts Ad