Chopt

Redefining a salad fast casual with an updated and repositioned brand
REQ Chopt

Facts & Results

A fully reinvented brand, from the logo to retail environment, packaging, and digital applications

Our Role

Brand strategy & identity
Content strategy
Environmental design
Packaging design
Customization of digital applications
REQ Chopt Logo

Goal

Facilitate Chopt’s expansion in the saturated fast-casual market by updating their logo and immersing customers in a refreshed retail experience.

Our approach

REQ created an original mantra, “experience better,” to steer the design process and subsequent opening of additional Chopt locations. 

Now, when a customer enters a Chopt storefront, they are greeted by soft lighting and smooth surfaces crafted from natural elements. 

The space is open, the seating plush, and the food is showcased behind attractive lettering, inviting the viewer to indulge all senses.

REQ Chopt Environmental Design
REQ Chopt Counter
REQ Chopt Interior