Caliburger

Crafting a fast casual identity geared for global expansion
REQ Caliburger

Facts & Results

Expanded internationally to 40+ locations in 13 countries

Our Role

Brand strategy & identity
Environmental design
In-store technology (Micros)
Mobile application
REQ Caliburger Storefront

Goal

Create a strategy to propel an established brand into a period of rapid international expansion.

Our approach

REQ positioned CaliBurger as a global brand inspired by the Southern California lifestyle. REQ implemented a streamlined, vivid transaction technology in-store that funnels into CaliBurger’s mobile application to keep customers connected to their top-notch customer experience.