Business-to-Government Public Relations
Build the credibility, trust, and visibility your company needs to grow your customer base.
Business-to-government (B2G) PR is different from B2B marketing.
Enterprises are concerned with quarterly growth and competitive differentiation. Government agencies are concerned with compliance, risk, and accountability to the public they serve.
That’s why getting your message across to your government customers through the media they consume requires more than just knowing the acronyms. It takes a deep understanding of what the public sector cares about, and how to shape stories, messages, and outreach that meet them there.
Not every agency has the expertise to do it. REQ does.
For 30 years, we’ve been honing our government-centric craft, helping technology and services companies of all sizes—from emerging players to the public sector divisions of leading global technology brands—stand out in the government market. We combine deep knowledge of the technologies agencies invest in, from AI and cybersecurity to cloud modernization and beyond, with strategic messaging, media relations, executive visibility, and storytelling expertise to build thought leadership and strengthen our clients’ positions in the B2G space.
Our GovTech clients, including Carahsoft, Intel, and Appian rely on REQ to shape how they’re perceived across the federal market, from agency trade press to policymaker-facing storytelling.
How REQ’s approach differs from a generalist B2B agencies
We combine three decades of public sector fluency with the strategic communications discipline of a full-service PR agency.
Frequently Asked Questions
What is business-to-government (B2G) public relations?
Business-to-government (B2G) public relations is the practice of building trust, credibility, and visibility with government agencies and the public sector audiences that influence procurement decisions. Unlike traditional B2B marketing, B2G PR centers on compliance, accountability, and long-term relationship building rather than short-term sales conversion.
What makes PR and communications different for B2G companies?
B2G communications require a different playbook than traditional B2B marketing. Success depends on building credibility with procurement officers, agency stakeholders, and policymakers, not just end users. That means positioning your company as a trusted, mission-aligned partner through the right mix of media relations, thought leadership, and executive visibility, tailored to how government audiences actually evaluate vendors.
What industries or technology areas do you specialize in for B2G clients?
We work across the technology areas agencies are actively investing in, including AI, cybersecurity, cloud modernization, and beyond. Our team combines deep sector knowledge with strategic messaging and media relations expertise to help you speak credibly to government audiences.
Do you work with companies at every stage of the government contracting process?
Yes. Our B2G PR services are built to scale with companies across the growth curve, from venture-backed GovTech startups selling to public sector for the first time to established B2B and Dual-Use brands expanding into federal, state, and local markets. Wherever you’re starting from, we combine strategic messaging, media relations, and executive visibility to build the credibility needed to accelerate public sector growth.