Conversion Rate Optimization (CRO)
At REQ, our conversion rate optimization (CRO) service leverages analytics, UX best practices, and user feedback to improve a website’s conversion rate. Just as we understand the importance of placing your brand in front of your target audiences, we know that sending a user to a website is just the first step in an ongoing process that requires data-driven and thoughtful optimization.
Utilizing Google Analytics, Adobe analytics, best-in-class martech solutions, and our team’s UX expertise, we first conduct an audit on your website and landing pages. We then create a testing framework grounded in a systematic, incremental approach that is hyper-focused on improving KPIs. We execute A/B and multivariate testing with a combination of our in-house Technical, User Experience, and Web Design teams.
After we determine top performing optimizations, our technology team implements them site-wide. In some cases, we collaborate closely with your technology teams to implement changes. CRO based on data-driven insights is a proven avenue to improve return on investment.