Data That Drives Headlines: Best Practices for Research-Backed PR

Join us for an engaging discussion on how to elevate your PR strategy through research that truly resonates. This session will explore how to design studies and surveys that capture media attention, drive meaningful coverage, and build brand credibility year-over-year.

Our expert panel will share proven approaches for developing annual research programs that strike the perfect balance between consistency and novelty—keeping journalists interested while establishing your organization as a trusted authority. You’ll also learn how to structure research initiatives that serve dual purposes: fueling both PR storytelling and lead generation.

From crafting data-driven narratives to pitching with purpose, we’ll uncover best practices and real-world examples from leading brands that turn insights into headlines.

What You’ll Learn

• How to design research that’s both newsworthy and brand-relevant
• Tips for maintaining momentum with annual reports and recurring data studies
• Strategies for making your research work double-duty for media and marketing
• Common pitfalls to avoid when developing PR-driven research
• Real-world examples of data that sparked major media coverage

Meet Our Panel

• Kayla Kretzer: Senior Director, Brand & Public Relations at SpyCloud
• Linda Zebian: Vice President, Communications at Muckrack
• Anne Cutler: Vice President of Global Communications at Keeper Tech

Moderated by REQ's Emily Brown, Senior Account Director of Public Relations.

Who Should Attend

This webinar is designed for PR professionals, brand communicators, and marketing strategists who want to make research a cornerstone of their storytelling strategy, and see measurable results in media coverage and audience engagement.

Reserve Your Spot

Don’t miss the opportunity to learn from top communications leaders shaping how brands use research to make news and build credibility.