Positioning a Leading Payment Processing Brand for Growth as a SaaS Provider
Facts & Results
Created a new website to position a leading U.S. payment processing provider for future growth in the fintech industry.
Evolved the brand architecture and narrative to better reflect the company’s new positioning as a unified, software as a service (SaaS) platform.
Our Role
Website Design and Development
Brand Messaging
Brand Architecture
Visit / In Action
Goal
Global Holdings, a leading payment processor in the financial services industry, aimed to reposition itself as a SaaS brand and needed a new digital platform to drive trust and engagement with B2B and B2C audiences and longterm growth for the company.
Our approach
REQ’s digital and creative teams worked with Global Holdings to craft a website that fully embodied the company’s SaaS evolution and unified brand architecture. Grounded in comprehensive competitive research, we developed a content strategy tailored to the needs of both core audiences—consumers and business partners—ensuring clear, relevant pathways for each.
Design choices prioritized trust and accessibility, featuring warm, authentic photography and spacious, intuitive layouts. Messaging reinforced a customer-first, compliance-driven ethos. The final result is a responsive, SEO-optimized WordPress site that seamlessly blends strategic messaging with technical precision—delivering a digital experience that reflects Global Holdings’s commitment to partnership, security, and financial empowerment.
