FedPulse 2025 – Insights with Impact

If you missed the original launch of FedPulse, you now have another chance to hear the key findings—Aaron Heffron, President of Insights and Research at GovExec, will present his research again in a special session for REQ clients and friends. He’ll explore how familiarity and favorability have evolved year over year, and why both metrics are now more critical—and more distinct—than ever for government contractors seeking to grow in a volatile market. 

Aaron will break down why differentiation continues to be a major challenge across the federal landscape, and how the need to reintroduce and educate agency stakeholders has never been more urgent. Many companies saw notable shifts in how they’re perceived, and Aaron will walk through which tactics help drive trust, elevate brand perception, and improve customer experience.

Please join us for this special session on July 15th from 2:30-3:30 ET.