Bringing international businesses to South Carolina
Facts & Results
Recruited global companies such as BMW and Boeing to South Carolina
Our Role
Website design & development (WordPress)
Content strategy & development
Creative services
Goal
Revamp the South Carolina Department of Commerce’s (DoC) content strategy to help attract leading international businesses to the state.
Our approach
After a wide landscape analysis of commerce departments across North America, REQ revamped the South Carolina DoC’s content strategy to better attract the right audiences to their digital properties. REQ updated the WordPress website and offline materials such as print ads, brochures, and infographics aimed at recruiting global companies like BMW and Boeing to open major operations in South Carolina.
