Crafting a fast casual identity geared for global expansion
Facts & Results
Expanded internationally to 40+ locations in 13 countries
Our Role
Brand strategy & identity
Environmental design
In-store technology (Micros)
Mobile application
Visit / In Action
Goal
Create a strategy to propel an established brand into a period of rapid international expansion.
Our approach
REQ positioned CaliBurger as a global brand inspired by the Southern California lifestyle. REQ implemented a streamlined, vivid transaction technology in-store that funnels into CaliBurger’s mobile application to keep customers connected to their top-notch customer experience.
