WINE & SPIRITS WHOLESALERS OF AMERICA PARTNERS WITH REQ TO REDESIGN AND RELAUNCH WEBSITE
WHAT: WSWA, the national trade association representing the wholesale tier of the wine and spirits industry, has selected REQ to fully redesign and relaunch the current WSWA website.
REQ will conduct extensive research on WSWA’s existing website and its target audiences in order to design a new website with intuitive architectural and functional capabilities that will inform and engage both members and non-members in a meaningful and sustained fashion.
WSWA’s new website will help the association provide an updated platform to members with the ability to easily search content and download resources for key messages, upcoming meetings, and events.
This partnership adds to REQ’s growing roster of digital advocacy work for non-profits, associations, and for-profit clients such as PhRMA, American Chemical Society, and eBay, among others. These engagements have included creating digital campaigns, designing mobile apps, managing content systems, and other strategies to strengthen brands and increase online engagement.
WHEN: REQ’s work with Wine & Spirits Wholesalers of America (WSWA) began in April 2018.