February 8, 2016 | News | Public Relations
Ringing in the Chinese New Year with the Gold
As we ring in the lunar New Year, SpeakerBox and TeleWorld Solutions are ringing in a Gold Award from the AVA Digital Awards. The AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication.
SpeakerBox submitted “The Paths Beyond” video for the Company Overview category. The Paths Beyond video was created for TeleWorld Solutions as part of their branding refresh effort. The process involved talking to customers, executive stakeholders, partners, and employees, then conducting a deep competitive analysis to understand the landscape and what elements competitors were touting that TeleWorld could disrupt, or fill the gap.
As a result, our team helped come up with a new direction, a new messaging platform, with the theme of “Paths Beyond,” which reflected that they went beyond the status quo, beyond what one might expect from a wireless provider and beyond a service offering primarily made up of bodies in chairs. We worked together to build a messaging platform, which contributed to a new visual look and feel, a new website, a blog promoting thought leadership, and supporting videos to enhance their message.
The Paths Beyond video conveys the company overview in alignment with new messaging platform. SpeakerBox created the video entirely in-house with no production studio. This piece is currently being showcased on the TeleWorld website, and has generated leads for the company.
In a very behind the scenes industry, submitting for awards is a great way to receive recognition for both teams that were involved in the making. In this case, SpeakerBox and TeleWorld Solutions are being recognized for their partnership and creative digital production. Congratulations to TeleWorld Solutions for winning Gold at the AVA Digital Awards.
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